... here comes again the illusion of the 'demon of Laplace', this time in the field of 'COGNITIVE MARKETING' (new trendy buzzword)...

May we remind that it was scientifically demonstrated (maths), many times between the end of the 19th century and the end of the 20th, that this principle was a conceptual dead-end ? i.e. promising the anticipation of consumers's behaviors or choices at a large scale is just vain.

Accordingly, can anyone explain to our dear 'Watson' what 'complexity' or 'chaos' really mean ? ...

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