Customer relationship management (CRM) in the Internet of Things
What a good CRM tool should be able to face in the Internet of Things... According to the XXth century works on cognitive psychology in economy or sociology, the consumer’s decision making has been demonstrated as something not based upon fully rational behavior, thinking or cognitive processes in the choice of alternatives. In the marketing or merchandizing processes, Herbert Simon demonstrated that the consumer’s choice is not made upon: · “The identification and listing of all the alternatives, · the determination of all the consequences resulting from each of the alternatives; and, · the comparison of the accuracy and efficiency of each of these sets of consequences, (source Wikipedia)” Actually, this model is unrealistic since the cognitive effort to produce – in context - would lead to a situation of non-decision (or a situation in which the end user would considers as useless “a service which would list all of the available a